ANALYSIS OF SMES RECOVERY IN POST PANDEMIC COVID-19 - Case Study: Rumah Kreatif BUMN (BUMN Creative House) Bukittinggi

Meliza Savira, Fajri Muharja

Abstract


Economic recovery after the COVID-19 pandemic is still faced with supply chain disruptions and global economic uncertainty, which requires MSMEs to be careful in making decisions. This research presents the actual conditions of MSMEs assisted by the BUMN Creative House (RKB) BRI Bukittinggi during the pandemic recovery. Besides, this research also analyzes and formulates what factors are needed by MSMEs to recover referring to the theory of production or producer’s behavior. Using observation, interviews, and the Saaty questionnaire, the researcher weighted the hierarchy using the AHP technique which can test the consistency of the respondents. The findings of this study indicate that SMEs in Bukittinggi City have entrepreneurial factors that support recovery, in which situation there is a higher demand through tourism and festivals. Meanwhile, there are obstacles from cost factors also market competition which cause higher price. Out of the 10 factors that have been formulated, the most needed factor for MSMEs in pandemic recovery is increasing the amounts of sales (quantities). Facing the problem of cost minimization didn’t change the negative perception to banking industry leads into lack of capital and technology. Credit restructuration and tax relaxation as government support to solve this problem are less needed by MSME in Bukittinggi which occupies the 9th and 10th position.

Keywords


SMEs, AHP, Recovery, RKB, Production Factor, Producer Behavior

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DOI: https://doi.org/10.24815/ekapi.v11i1.39667

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