ANALISIS PEMILIHAN MODA TRANSPORTASI OJEK ONLINE TERHADAP ANGKUTAN KOTA MIKROTRANS JAK LINGKO DENGAN MODEL BINOMIAL LOGIT SELISIH (STUDI KASUS PADA RUTE TANAH ABANG - KEBAYORAN LAMA)

Abstract

Service improvements in the transportation system is carried out so that the choice group travels can switch to public transportation. Despite of this improvement, online ride-sharing is still more preferable for the majority of user because they offer fast service in terms of time and door-to-door service. Therefore, it is necessary to examine the factors that influence people's desire to switch to Mikrotrans Jak Lingko compared to online ride-sharing. This study aims to determine both the attributes that affect the choice of transportation mode and also the probability model for selecting the mode of Mikrotrans Jak Lingko Tanah Abang – Kebayoran Lama and online ride-sharing. From the results of the analysis, it is determined that the attributes that affect the choice of mode between Mikrotrans Jak Lingko and online ride-sharing are Travel Time (T) and Waiting Time (W), while Cost (C) has less effect because P-value on the cost variable is greater than the 0.05 level of significance. This is also proven by the sensitivity analysis, where it was found that with the same value between travel costs, travel time and waiting time, the selected P_MK was 96% of travel time sensitivity and 47% of waiting time sensitivity. While the selected Mikrotrans Opportunities are 100%, namely in the conditions of T_MK-T_OJ of -8 minutes and W_MK-W_OJ of -24 minutes. The resulting utility difference model for current conditions is U_MK-U_OJ = 2,4331-0,2121X₂(travel time) -0,1941X₃(waiting time).