Aktivitas Public Relations Pengelola Situs Pariwisata Tanjung Lesung Untuk Meningkatkan Jumlah Wisatawan

Ayu Wahyuni Solihah, I Nyoman Musiasa, Mohammad Shihab

Abstract


The tourism sector is one of the sectors to increase the economy of the state. Banten is one of the province in Indonesia that has the potential to develop the tourism sector since Banten has Tanjung Lesung as Special Economic  Zone. PT Banten West Java Tourism Development (BWJTD) as a developer of Tanjung Lesung has to manage various strategies to increase the number of tourists. This study explained the public relation strategies of PT BWJTD to increase the number of tourists to Tanjung Lesung. It used a model of strategic planning for public relations from Ronald D. Smith for analysis, known as The Nine Steps of Strategic Public Relations.  The model includes research formative, strategy, tactics, and evaluation. The data were collected using in-depth interviews with three key informants, observation on tactics, and documentation related to Tanjung Lesung. Based on the findings, it can be concluded that the public relation strategies used by PT BWJTD are the proactive strategies.


Keywords


Tourism; Tanjung Lesung; Strategic Planning; Public Relations

Full Text:

PDF

References


BPS. (2017, Februari 9). Luas Daerah dan Jumlah Pulau Menurut Provinsi, 2002-2015. Retrieved from https://bps.go.id/index.php/linkTabelStatis/1366

Chatamallah, M. (2008). Strategi "Public Relations" Dalam Promosi Pariwisata: Studi Kasus Dengan Pendekatan "Marketing Public Relations" di Provinsi Banten. MediaTor (Jurnal Komunikasi), 9(2), 393-402.

Dewan Nasional KEK. (t.thn.). Kawasan Ekonomi Khusus Tanjung Kelayang. Retrieved from http://kek.go.id/kek-di-indonesia/tanjung-lesung/

Jberita.com. (2015, November 29). Objek Wisata Tanjung Lesung Targetkan Enam Juta Pengunjung Pada 2020. Retrieved from Jurnal Berita Terkini: http://www.jberita.com/272682/objek-wisata-tanjung-lesung-targetkan-enam-juta-pengunjung-pada-2020/

Kemenpar. (2016, Desember 27). Ranking Devisa Pariwisata. Retrieved from http://www.kemenpar.go.id/asp/detil.asp?c=117&id=1198

Kusumastanto, T. (2012). Pentingnya Pengelolaan Wilayah Pesisir dan Laut. Retrieved from http://repository.ut.ac.id/4165/1/MMPI5104-M1.pdf

Mukhroman, I., & Gumelar, R. G. (2013). Perencanaan Strategi Humas Pemprov Banten Pasca Ditetapkannya KEK Pariwisata Tanjung Lesung, Pandeglang, Banten. Jurnal Kajian Komunikasi, 1(3).

Putra, K. D. C. (2008). Strategi Public Relations Pariwisata Bali. Jurnal Ilmu Komunikasi, 5(1), 41-65.

Rahma, E. S. (2007). Analisis Pengaruh Kualitas Layanan dan Citra Merek Terhadap Minat Beli dan Dampaknya Pada Keputusan Pembelian (Studi Pada Pengguna Telepon Seluler Merek Sony Ericson Di Kota Semarang) (Tesis, Universitas Diponegoro).

Ramsaran-Fowdar, R. R., & Fowdar, S. (2013). The Implication of Facebook Marketing for Organizations. Contemporary Management Research, 9(1), 73-84.

Salma, A. N. (2017). Pengaruh Sponsorship Dalam Meningkatkan Brand Awareness (Studi pada Sponsorship Garuda Indonesia Terhadap Liverpool FC sebagai Global Official Airline Partner). Interdiciplinary Journal of Communication, 2(1), 1-26.

Shihab, M., & Musiasa, I. N. (2017). Strategi Public Relations dan Pencak Silat Tradisional. Jurnal Ilmu Sosial dan Ilmu Politik, 6(1). Retrieved from https://publikasi.unitri.ac.id/index.php/fisip/article/view/363

Smith, R. D. (2005). Strategic Planning for Public Relations. New Jersey: Lawrence Erlbaum Associates.

Tanjung Lesung. (2016, April 11). Media Center- News. Retrieved from http://www.tanjunglesung.com/media-center/news/61/kota-wisata-maritim-internasional

Thesara, J., & Wasita, A. (2014). Strategi Public Relations PT. Lippo General Insurance Tbk Dalam Membangun Employee Relations (Periode Januari 2013 – Mei 2014). Retrieved from http://communication.binus.ac.id/academic-journals/strategi-public-relations-pt-lippo-general-insurance-tbk-dalam-membangun-employee-relations-periode-januari-2013-mei-2014/




DOI: https://doi.org/10.24815/jkg.v7i1.10528

Article Metrics

Abstract view : 435 times
PDF - 226 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Jurnal Komunikasi Global (JKG)
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Syiah Kuala
Jln. Tgk. Tanoh Abee, Darussalam, Banda Aceh, 23111
Telp.  (0651) 7555267
Email: jkg@usk.ac.id

 

Published by:

 

Indexed by: