Analisis Representasi dan Stereotip Gender dalam Film Animasi Anak

Hilmi Dafa Rabani, Kunto Adi Wibowo, Detta Rahmawan

Abstract


Film animasi anak sering kali menjadi media yang kuat dalam membentuk persepsi  awal pada anak tentang peran dan stereotip gender. Penelitian ini mengkaji representasi  gender dalam film animasi anak, dengan fokus pada atribut fisik, kepribadian, dan  sosial karakter-karakter yang ditampilkan. Menggunakan metode analisis isi kuantitatif,  penelitian ini menganalisis 100 karakter berbentuk manusia dari tujuh film animasi  teratas yang dirilis antara tahun 2021-2023. Temuan menunjukkan representasi gender  yang hampir seimbang, dengan karakter perempuan sering memainkan peran  protagonis, yang bertentangan dengan stereotip gender tradisional. Meskipun ada  kemajuan ini, stereotip fisik masih ada, dengan karakter perempuan digambarkan kurus  dan tidak berotot, sementara karakter laki-laki digambarkan tinggi dan berotot.  Penggambaran ini sesuai dengan standar kecantikan konvensional, mengaitkan daya  tarik fisik dengan popularitas dan sifat positif, sementara karakter yang tidak sesuai  dengan norma-norma ini kurang disukai. Penelitian ini menyoroti tantangan yang terus  berlanjut dalam penggambaran media dan menyarankan bahwa meskipun peran  karakter berkembang, representasi fisik stereotip tetap ada, yang berpotensi  mempengaruhi persepsi anak-anak tentang standar tubuh ideal. 

 

Children's animated films often serve as a powerful medium in shaping children's early  perceptions of gender roles and stereotypes. This study examines gender representation in  children's animated films, focusing on the characters' physical, personality, and social attributes.  This research analyzed 100 human-like characters from seven top-rated animated films released  between 2021-2023 using a quantitative content analysis method. The findings reveal a nearly  balanced gender representation, with female characters frequently playing protagonist roles  against traditional gender stereotypes. Despite this progress, physical stereotypes persist, with  female characters depicted as thin and not muscular, while male characters are portrayed as tall  and muscular. These portrayals align with conventional beauty standards, associating physical  attractiveness with popularity and positive traits, while characters that do not fit these norms are  less favored. This study highlights the ongoing challenges in media portrayals and suggests that  while character roles are evolving, stereotypical physical representations remain, potentially  influencing children's perceptions of ideal body standards.  


Keywords


Children’s Animated Films; Film Animasi Anak; Gender Representation; Gender Stereotypes; Representasi Gender; Stereotip Gender

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DOI: https://doi.org/10.24815/jkg.v13i2.39594

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