The development of Micro, Small and Medium Enterprises or MSMEs is growing rapidly in Indonesia, including in Takengon. This also makes business actors need capital, one of which is through a pawn system. Because Aceh has made all financial institutions sharia legal, the focus role in this case is Sharia Pawnshops. This research uses a descriptive qualitative method which refers to the product marketing strategy at Sharia Pawnshops which has succeeded in increasing customer interest through socialization, promotions and advertising. This product is an Ar-Rahn product. With the continuity of all this, this also influences the increase in community income.