Competitive Strategy Analysis Of Manufacturing Companies (A Case Study On Pt Valeo Indonesia - Ac Batam)

Frans Natanael Simangunsong*

Abstract


PT Valeo AC Indonesia – Batam is a manufacturing company that produces car parts such as wipers. The production capacity owned by PT Valeo AC Batam is based on machines and workers' ability to produce more than one million wipers every month. However, PT Valeo's product sales have started declining since February 2022. PT Valeo AC Batam needs to increase this sales decline so that it can survive and develop by formulating the right competitive strategy to gain a competitive advantage. This study aims to determine the internal and external environmental conditions of PT Valeo AC Indonesia - Batam. In addition, it is necessary to formulate other suitable competition methods for companies doing business and dealing with competitors. The method used in this study is a mixed method of quantitative and qualitative analysis using a case study approach. Source of data is primary data collected through interviews and observation. At the same time, secondary data was obtained from company literature, books, magazines and internal records. Sampling in this study used a purposive sampling method of twelve sources, and the validity of the data used was based on the source triangulation method. The data analysis method used in this study is the IFE Matrix, EFE Matrix, IE Matrix, SWOT Matrix and QSPM Matrix based on the results of internal and external environmental analysis of PT Valeo AC Indonesia – Batam. The results showed that the IFE matrix score was 2.780 and the EFE matrix score was 3.266, so PT Valeo AC Indonesia - Batam's position in the IE matrix is in the cell II, which is a growth and build strategy. From the results of the SWOT matrix, the company has 7 alternative strategies, consisting of 6 market penetration strategies and 1 market development strategy. The strategy alternative which is the top priority based on the evaluation of the QSPM matrix is the market development strategy. The recommended strategy for PT Valeo AC Indonesia - Batam to face competition is to enter nearby markets such as ASEAN to be able to help the company expand its customer base, increase sales, and reduce dependence on existing markets.


Keywords


Competitive Strategy Formulation, IFE, EFE, IE, SWOT, QSPM

Full Text:

PDF

References


Abdallah, A. B., Obeidat, B. Y., & Aqqad, N. O. (2014). The impact of supply chain management practices on supply chain performance in Jordan: The moderating effect of competitive intensity. International Business Research, 7(3), 13.

Annur, C. M. (2023). Penjualan Mobil ASEAN Cenderung Fluktuatif dalam Satu Dekade Terakhir. https://databoks.katadata.co.id/datapublish/2023/02/09/penjualan-mobil-asean-cenderung-fluktuatif-dalam-satu-dekade-terakhir

BPS. (2021). Direktori Industri Manufaktur (Vols. ISSN:2745-6781).

Choi, J., Lee, H. J., & Kim, H.-W. (2017). Examining the effects of personalized app recommender systems on purchase intention: a self and social-interaction perspective. Journal of Electronic Commerce Research, 18(1).

David, F. R. (2011). Strategic management concepts and cases. Pearson.

Faroh, W. N. (2017). Analisa pengaruh harga, promosi, dan pelayanan terhadap keputusan pembelian. Journal Ilmiah Prodi Manajemen, 4(2), 3–24.

Hulu, B., Dakhi, Y., & Zalogo, E. F. (2021). Pengaruh Strategi Pemasaran Terhadap Volume Penjualan Pada Ud. Mitra Kecamatan Amandraya. Pareto: Jurnal Riset Bisnis Dan Manajemen, 6(2), 16–25.

Jamaludin, J., Simarmata, J., Lumbanraja, O. M., Resha, M., Siregar, M. N. H., Sugianto, S., Fadhillah, Y., Rimbano, D., Lengkong, O. H., & Layuk, N. S. (2022). Transformasi Digital Era Disrupsi Industri 4.0. Yayasan Kita Menulis.

Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran. edisi.

Lukmanul Hakim, W. (2022). Good Corporate Governance Organs, Company Size and Its Effect on Earnings Quality with Earnings Management as an Intervening Variable in Manufacturing Companies listed on the Indonesia Stock Exchange in 2016-2020. Journal Of World Science, 1(7), 533–550. https://doi.org/10.36418/jws.v1i7.71

Manenti, P. (2014). The digital factory: game changing technologies that will transform manufacturing industry. SCM World, November.

Mardiana, R., Syelen, S., Gwyneth, G., A, M. B., & Yohanes, K. (2022). Analisa Perbandingan Sistem Berbasis Enterprise Resource Planning (ERP) pada Perusahaan Industri PT. Wings Group. Jurnal Impresi Indonesia, 1(5), 502–511. https://doi.org/10.58344/jii.v1i5.66

Miharja, K. (2018). Analisa SWOT dalam menentukan strategi bisnis Susu Murni Q-Milk. Jurnal Ecodemica, 2(1), 30–38.

Munawir, M. (2012). Analisa Laporan Keuangan.

Nowira, P. A., & Sari, R. P. (2021). Strategi Persaingan Jamu Gunanty Menggunakan Matriks: Internal Eksternal, Bowman Strategy, Grand Strategy dan Profil Kompetitif. JISI: Jurnal Integrasi Sistem Industri, 8(2), 53–64.

Nuari, A., & Riyanto, K. (2023). Pengaruh Nilai Pelanggan Kedekatan Emosional Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Di Auto2000 Cikarang Utara. Journal of Economics and Business UBS, 12(4), 2185–2203. https://doi.org/10.52644/joeb.v12i4.362

Saputra, J. A., & Bahrun, K. (2023). Pengaruh Inovasi Produk, Kualitas Produk, Dan Bentuk Kemasan Terhadap Minat Beli Produk Tahu. Jurnal Entrepreneur Dan Manajemen Sains (JEMS), 4(1), 138–146.

Statistik Industri Manufaktur. (2019).

Sugiyono. (2014). Metode Penelitian kuantitatif, kualitatif dan R & D. Alfabeta.

Syafi’i, A., Shobichah, S., & Mulyani, M. (2023). Pengaruh Diversifikasi Produk Terhadap Pertumbuhan Dan Keunggulan Bersaing: Studi Kasus Pada Industri Makanan Dan Minuman. Jurnal Impresi Indonesia, 2(6), 592–599.

Utomo, A. D. (2017). Analisis strategi bersaing pada cv. mitra perkasa utomo. Agora, 5(2).

Wheelen, T. L., & Hunger, J. D. (2012). Strategic Management and Business Policy toward global sustainability 13th ed. Pearson Education, Inc., publishing as Prentice Hall.




DOI: https://doi.org/10.24815/jr.v6i3.34428

Article Metrics

Abstract view : 0 times
PDF - 0 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Riwayat: Educational of History and Humanities indexed by

sinta_logodoaj_logoDimensions_logoCROSSREF_logoROAD_logoPKP_Index_logoGoogle_Scholar_logogaruda_logoonesearch_logoBASE_logoWordcat_logo

___________________________________________________________
Riwayat: Educational of History and Humanities

E-ISSN 2775-5037
P-ISSN 2614-3917

Published by History Education Department, Faculty of Teacher Training and Education, Universitas Syiah Kuala, Province Aceh. Indonesia
W :https://jurnal.usk.ac.id/riwayat
E : riwayat@usk.ac.id

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.