The Commodification of Fear on Nessie Judge's YouTube Channel

Muhammad Ilhan Ariefaldy*, Mustiawan Mustiawan, Farida Hariyati

Abstract


Nessie Judge is a well-known YouTube content creator in Indonesia with more than 10 million followers. Nessie Judge offers content discussing mysterious phenomena that can arouse the public's fear of world mystery phenomena that cannot yet be solved. Many audiences are unknowingly attracted to spending their time and money to immerse themselves in content with this fear, which leads to exploitation and commodification activities. This research uses Vincent Mosco's Political Economy of Communication theory to determine what forms of commodification of fear exist on Nessie Judge's YouTube channel. This research has a critical paradigm and uses a content analysis method to process the data that has been collected and then analyze the forms of commodification that exist on Nessie Judge's YouTube channel by collecting observations of several of Nessie Judge's most watched content and its interactions with the audience in it. comments section and literature study of research on Nessie Judge. The results of this research show that this content is packaged in such a way as to arouse the audience's fear so that the content has selling value, subscribers do not realize that their fear is used as an element to enable the content creator to reap profits.


Keywords


commodification; fear emotion; youtube content

Full Text:

PDF

References


Arianto. (2011). EKONOMI POLITIK LEMBAGA MEDIA KOMUNIKASI (POLITICAL ECONOMY OF COMMUNICATION MEDIA INSTITUSIONS).

Deddy Corbuzier. (2020). NESSIE JUDGE, LOE TAU YANG NONTON GUE CUMA 200 ORANG!? - YouTube. YouTube @Corbuzier. https://www.youtube.com/watch?v=OL4dso-7H9o

Gray Cavender, & Lisa Bond-Maupin. (1993). Fear and Loathing on Reality Television: An Analysis of “America’s Most Wanted” and “Unsolved Mysteries.” Sociology Inquiry, 63(3), 305–317.

Jamil Reza, M. (2021). Persepsi Mahasiswa terhadap Penggunaan Youtube sebagai Media Konten Video Kreatif. Jurnal Komunikasi Dan Organisasi (J-KO, 3, 39–46.

K. T. Strongman. (2003). The Psychology of EMOTION (5th ed.).

Kailing Guo, Junming Huang, Yicai Yang, & Xiangmin Xu. (2019). Effect of Virtual Reality on Fear Emotion Base on EEG Signals Analysis. IEEE, 1.

Klaus Schmeh. (2017). Review of Unsolved: The History and Mystery of the World’s Greatest Ciphers from Ancient Egypt to Online Secret Societies by Craig Bauer. Cryptologia, 41(5), 485–490.

Limbong, E. G., & Winarni, R. W. (2017). DAYA TARIK EMOSIONAL DALAM IKLAN COCA COLA VERSI “RAYAKAN NAMAMU” SEBAGAI KAMPANYE ANTI-BULLYING.

Martin Weegmann. (2019). Psychodynamics of Writing. Routledge.

Mestika Zed. (2014). Metode Kepenelitian Kepustakaan. Yayasan Pustaka Obor Indonesia.

Mosco, & Vincent. (2009). The Political Economy of Communication (2nd ed.).

Muhajir, & Nung. (2000). Metode Peneliian Kualitatif (IV). Rake Sarasin.

Mustiawan, & Febrianita, R. (2020). Komodifikasi Nilai – Nilai Islam pada Logo Halal Mcdonald’s. KOMUNIKA, 7(2), 91–99. https://doi.org/10.22236/komunika.v7i2.6331

Muthmainnah, M., & Syas, M. (2020). KOMODIFIKASI MISTIS DALAM PROGRAM REALITY SHOW PENCARIAN JODOH GARIS TANGAN DI ANTV. Scriptura, 10(2), 97–110. https://doi.org/10.9744/scriptura.10.2.97-110

Nawan Sumardiono. (2023). KOMODIFIKASI FANDOM STUDI PADA PENGGUNAAN MEDIA DIGITAL. 14.

Nessie Judge. (2023). BUKU2 TERKUTUK DI DUNIA! - YouTube. YouTube @NessieJudge. https://www.youtube.com/watch?v=p45midl1FbM

Nessie Judge’s YouTube Stats (Summary Profile) - Social Blade Stats. (2024). Social Blade Stats. https://socialblade.com/youtube/channel/UC_SBt2BFBkExq_azj-P5lNA

Pintoko, W. W. (2022). FEAR APPEAL (RASA TAKUT) DALAM PROMOSI MELALUI IKLAN TELEVISI (Vol. 25, Issue 3).

Prof. Dr. Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D.

Ratih F Syarif. (2016). HUBUNGAN ANTARA DUKUNGAN SOSIAL DENGAN REGULASI EMOSI PADA PENDERITA DIABETES MELLITUS DI KOMUNITAS PROLANIS (PROGRAM PENYULUHAN PENYAKIT KRONIS) SOKARAJA. Universitas Muhammadiyah Purwokerto.

Rieder, B., Borra, E., Coromina, Ò., & Matamoros-Fernández, A. (2023). Making a Living in the Creator Economy: A Large-Scale Study of Linking on YouTube. Social Media and Society, 9(2). https://doi.org/10.1177/20563051231180628

RJ Ginting. (2020). CHANNEL YOUTUBE YOSHIOLO TERHADAP PERILAKU MEMBELI BRAND LOKAL INDONESIA PADA MASA PEMBERLAKUAN PEMBATASAN KEGIATAN MASYARAKAT (PPKM) MIKRO. Repository UNAIR.

Rohmatulloh, A. M., & Bekti Istiyanto, S. (2020). YOUTUBE SEBAGAI MEDIA PENGENDALIAN ORANG TUA TERHADAP ANAK (Studi Kasus Parental Mediation Orang Tua Terhadap Siswa SDIT Al-Marjan Bekasi). http://jurnal.utu.ac.id/jsource

Saiful Hakam, Cahyo Pamungkas, & Erni Budiwanti. (2016). RINGKASAN HASIL PENELITIAN KOMODIFIKASI AGAMA-AGAMA DI KOREA SELATAN. Jurnal Kajian Wilayah.

Salim, & Syahrum. (2012). Metode Penelitian Kuantitatif. Cipustaka Media.

Sarwono, J. (2006). Metode Penelitian Kuantitatif dan Kualitatif . Graha Ilmu.

Simon Kemp. (2023, May 11). YouTube Users, Stats, Data, Trends, and More — DataReportal – Global Digital Insights. Datareportal.Com. https://datareportal.com/essential-youtube-stats

Stimpson Ashley. (2022). 7 Chilling Conspiracy Theories About the Bermuda Triangle. Popular Mechanics. https://www.popularmechanics.com/science/environment/a39750723/what-is-the-bermuda-triangle/

Subanda, N., Wiwin, K., Wismayanti, D., & Putri, N. (2023). THE DIALECTIC OF SELECTIVE PROCESS OF NERROR CONTENT BY YOUTUBER NESSIE JUDGE. DEVOTION Journal Od Research and Community Science, 4(5), 1–16. www.DeepL.com/pro

TS MEDIA. (2023). NESSIE JUDGE 10 TAHUN JADI YOUTUBER, BAHAS KONSPIRASI MALAH VIRAL! - YouTube. YouTube @TSMediaID. https://www.youtube.com/watch?v=T7rDwDunY-s

Ulya, H. (2019). KOMODIFIKASI PEKERJA PADA YOUTUBER PEMULA DAN UNDERRATED (Studi Kasus YouTube Indonesia). In Jurnal Ilmu Komunikasi (Vol. 8, Issue 2).

Zuchri Abdussamad. (2021). Buku Metode Penelitian Kualitatif.




DOI: https://doi.org/10.24815/jr.v7i1.37488

Article Metrics

Abstract view : 0 times
PDF - 0 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Riwayat: Educational of History and Humanities indexed by

sinta_logodoaj_logoDimensions_logoCROSSREF_logoROAD_logoPKP_Index_logoGoogle_Scholar_logogaruda_logoonesearch_logoBASE_logoWordcat_logo

___________________________________________________________
Riwayat: Educational of History and Humanities

E-ISSN 2775-5037
P-ISSN 2614-3917

Published by History Education Department, Faculty of Teacher Training and Education, Universitas Syiah Kuala, Province Aceh. Indonesia
W :https://jurnal.usk.ac.id/riwayat
E : riwayat@usk.ac.id

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.