Riwayat: Educational Journal of History and Humanities
Tourism Department Communication Strategy in Increasing the Positive Image of Tourism Destination Development in Asahan Regency
Abstract
This research examines how the Asahan district tourism office uses communication strategies to improve the positive image of tourist destinations in the region. The aim of this research is to understand the communication strategies used by the Asahan district tourism office in increasing the positive image of tourist destination development in the area. This research uses a qualitative method with a descriptive approach. Data was collected through direct observation and interviews with 5 informants, including the head of the tourism sector, canoe rowing tourism manager, mangrove tourism manager, bunkhouse tourism manager and visitors. The research results show that infrastructure development and good management of tourist groups are important to improve the positive image of tourist destinations. An active communication strategy between the Asahan district government, village heads and tourism awareness groups is needed for smooth tourism development. Good communication between relevant agencies in Asahan district is also needed, as well as the involvement of third parties as distributors of funds for developing tourist destinations. The Asahan district tourism office also uses social media Instagram and online websites to disseminate information about increasing the positive image of tourist destinations in Asahan district.
Keywords
Full Text:
PDFReferences
Budi Proborini, A. (2022). Communication and the Role of the Semarang City KPU in Increasing Voter Participation in the 2020 Simultaneous Elections. Reform: Scientific Journal of Social and Political Sciences, 12(1), 67–78. https://Doi.Org/10.33366/Rfr.V%Vi%I.2838
Cherni Rachmadani. (2013). Communication Strategy in Overcoming Household Conflicts Regarding Differences in Income Levels on Rt.29 Samarinda Seberang Cherni Rachmadani1 0802055233 Communication Science, Faculty of Social and Political Sciences. Ejournal of Communication Studies, 1(1), 212–228.
Drs. Azzura Yushara, & Dr. Mahyuzar. (2018). Diffusion of Community Creativity Program Innovation in Building a Tourism Village in Gampong Nusa Aceh Besar. Unsyiah Faculty of Social and Political Sciences Student Scientific Journal, 3(2), 279–292. Https://Jim.Usk.Ac.Id/Fisip/Article/View/7212/3455
Gunawan, AS, Hamid, D., Goretti, M., & Endang, W. (2016). Analysis of Tourism Development on Community Socio-Economics (Study on Religious Tourism at Puhsarang Kediri Church). In Journal of Business Administration (Jab)|Vol (Vol. 32, Issue 1).
Hanif Ahda, M., & Rozi, F. (ND). Communication Strategy of the Kampar Regency Tourism and Culture Office in the Development of the Ompang Sungai Sonsang Tourist Attraction. Journal Of Communication And Society June, 2022(1).
Hermawan, E. (2020). Public Relations Strategy of the Ministry of Tourism and Creative Economy in Building Media Relations. Jmk (Journal of Management and Entrepreneurship), 5(2), 140. https://Doi.Org/10.32503/Jmk.V5i2.1028
Ida Suryani Wijaya. (2015). Planning and Communication Strategy in Development Activities. Lantern, 17, 53–61.
Irawati, NW, Bulutoding, L., & -, S. (2024). Trilogy Halal Tourism Al Mulk. Scientific Journal of Islamic Economics, 10(1), 778. Https://Doi.Org/10.29040/Jiei.V10i1.12380
Issn; Jatipermata, R., & Purnomo, FM (2022). The Role of Extension Communication in Empowering Dairy Farmers in. Scientific Journal of Social and Political Sciences, 12(1), 52–66. https://Doi.Org/10.33366/Rfr.V%Vi%I.2694
Khairo, R., Adi Permadi, L., & Putra Buana Sakti, D. (ND). Analysis of Tourism Marketing Strategy in Ketapang Raya Village, Keruak District, East Lombok.
Mailin, Gepeng Rambe, & Candra Abdi Ar-Ridho. (2022). Media Theory/Diffusion of Innovation Theory. Journal of Our Teachers Pgds, 6(2), 158–168.
Muhammad, A., & Hakim, L. (ND). Malino Tourism Development Strategy in Gowa Regency. Https://Journal.Unismuh.Ac.Id/Index.Php/Kimap/Index
Mukarom, Z., Dakwah, JM, Dakwah, F., Uin, K., Gunung, S., & Bandung, D. (ND). Communication Theories. Http://Md.Uinsgd.Ac.Id
Mustofa, F., & Purnama, S. (2024). Communication Ethics in the Perspective of the Qur'an Qs. The beneficent. Journal On Education, 06(02), 12755–12764.
National, T. (2019). Kabilah: Journal of Social Community Community Economic Empowerment Through Creative Tourism Economic Enterprises. 7(14).
Rambe, G., Ar-Ridho, A., Uin Su Medan, C., Gunung Meriah, K., As-Sunnah, S., & Al-Muhajirin, Mt. (ND). Media Theory/Diffusion of Innovation Theory.
Ryalita Primadany, S. (ND). Analysis of Regional Tourism Development Strategy (Study at the Nganjuk Regency Regional Culture and Tourism Service). In Jap) (Vol. 1, Issue 4).
Sabila, F. (ND). Socialization of Tirta Mandiri Village-Owned Enterprise (Bumdes) Innovation by the Ponggok Village Government, Klaten Using the Diffusion of Innovation Theory Approach.
Sari, FP, Sumriyah, S., & Jusmadi, R. (2023). Legal Protection for Tourists in Religious Tourism Areas According to Law Number 10 of 2009 concerning Tourism. Interdisciplinary Journal On Law, Social Sciences And Humanities, 4(1), 76. Https://Doi.Org/10.19184/Idj.V4i1.39439
Sitti Aminah, Sumardjo, Djuara Lubis, & Djoko Susanto. (2014). Changes in Communication Models and Shifts in Development Paradigms in Historical Perspective. 24, 92–103.
Sri Nurhayati, E., Swarnawati, A., Wibowo, C., Indri Widarti, E., Thufail, A., & Inasa Ori Sativa, Dan. (2022). Eti Sri Nurhayati, Aminah Swarnawati, Cahyo Wibowo, Eka Indri Widarti, Ahmad Thufail, and Inasa Ori Sativa Metacommunication: Journal of Communication Studies.
Sudiarta, N. (ND). How important is building a tourism image (destination).?
Wesnawa, IGA (2022). Bali Rural Tourism Development: Integration of Potential, Local Wisdom and Creative Economy. Journal of Social Sciences and Humanities, 11(1), 149–160. https://Doi.Org/10.23887/Jish.V11i1.44184
DOI: https://doi.org/10.24815/jr.v7i3.40314
Article Metrics
Abstract view : 0 timesPDF - 0 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Riwayat: Educational of History and Humanities indexed by
___________________________________________________________
Riwayat: Educational of History and Humanities
E-ISSN 2775-5037
P-ISSN 2614-3917
Published by History Education Department, Faculty of Teacher Training and Education, Universitas Syiah Kuala, Province Aceh. Indonesia
W :https://jurnal.usk.ac.id/riwayat
E : riwayat@usk.ac.id
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.