Saat ini fenomena yang terjadi pada siswa SMA di Aceh adalah sebagian besar siswa bercita-cita untuk melanjutkan studi di universitas terbaik luar Aceh. Hal ini terjadi karena perkembangan teknologi media sosial yang menyediakan akses informasi tentang pendidikan secara luas dan dipengaruhi oleh alumni-alumni SMA yang telah melanjutkan studi ke perguruan tinggi di luar Aceh. Dari fenomena tersebut tidak menutup kemungkinan jumlah peminat Universitas Syiah Kuala (Unsyiah) khususnya dari lulusan SMA dalam Kota Banda Aceh menurun. Tujuan dari penelitian ini adalah ingin mengetahui faktor-faktor yang mempengaruhi minat siswadan menggambarkan karakteristik faktor-faktor yang mempengaruhi minat siswa untuk melanjutkan studi di Unsyiah.Data yang digunakan berupa data kualitatif yang diperoleh dari survei pada siswa SMA Negeri Banda Aceh. Analisa data dengan menggunakan uji chi-square dan uji fisher sebagai metode untuk mengetahui  faktor-faktor yang mempengaruhi minat siswa SMA Negeri Banda Aceh melanjutkan studi di Unsyiah. Hasil yang diperoleh dengan uji exact  fisher  adalah  dari keseluruhan 13 variabel dengan 51 kategori, terdapat 7 faktor-faktor yang signifikan mempengaruhi minat siswa SMA Negeri Kota Banda Aceh untuk melanjutkan studi di Unsyiah yaitu kategori sekolah, jurusan, pendidikan terakhir ibu, kebutuhan berafiliasi, sikap emosional, tindakan dan harapan.

Currently, the phenomenon that occurs in high school students in Aceh is that most students aspire to continue their studies at the best universities outside Aceh. This happens because of the development of social media technology that provides broad access to information about education and is influenced by high school alumni who have continued their studies at universities outside of Aceh. From this phenomenon, it is possible that the number of devotees, especially those from high school graduates in the city of Banda Aceh, has declined. The purpose of this study is to find out the factors that influence student interest and describe the characteristics of the factors that influence student's interest to continue their studies at Unsyiah. In this research, multiple correspondence analysis is used as a method in describing the characteristics of the factors that influence the interest of Banda Aceh High School students to continue their studies at Unsyiah. The results obtained from the fisher exact test are from all 13 variables with 51 categories,  7 factors that significantly influence the interest of Banda Aceh City High School students to continue their studies at Syiah Kuala University, namely groups school, majors, mother's last education, affiliated needs, emotional attitudes, actions, and expectations. Banda Aceh State High School students who are interested in continuing their studies at Unsyiah are students in the following categories: coming from superior, middle, and ordinary schools from majoring in Natural Sciences and Social Sciences, the last education of mothers from elementary school, junior high school, senior high school, Diploma, S1, S2, S3 and others, students who need an affiliation with friends, students who take action in finding information about Syiah Kuala University, students who have hope when continuing their education at Syiah Kuala University, students who choose Syiah Kuala University as their own choice.