ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) OF REGIONAL-OWNED ENTERPRISES (ROEs) IN ISSUING INTELLECTUAL PROPERTY RIGHTS CERTIFICATION (TRADEMARK) FOR MICRO- SMALL-MEDIUM ENTERPRISES (MSMEs)

Abstract

Corporate social responsibility (CSR) is mandated by companies under Article
74 of Law Number 40 of 2007 concerning Limited Liability Companies (UUPT).
CSR aims to establish equilibrium between profit-seeking companies and the
community within, fostering mutually supportive cooperation. Acquiring the
trademarks around Limited Liability Companies can enhance consumer trust and
legal protection for their business brands, albeit incurring costs, which pose
hurdles for Micro, Small, and Medium Enterprises (MSMEs). The regulations of
CSR, notably by Regional-Owned Enterprises (ROEs) in regions, could aid in
raising Limited Liability Companies awareness to support MSMEs, particularly
regarding trademark. The objective of research is to analyze the Corporate social
responsibility (CSR) of Regional-Owned Enterprises (ROEs) in issuing the
Intellectual Property Rights Certification (Trademark) for Micro, Small, and
Medium Enterprises (MSMEs). The data were qualitatively analysed, comprising
secondary data from literature and regulations, and primary data from interviews,
observations, and field studies. Analysis involved relevant laws, theories, and
expert opinions to draw conclusions on CSR implementation addressing social
issues, especially in assisting the trademark of MSMEs. Legal rules on CSR
obligations for companies appear ambiguous, lacking sanctions for violations.
Implementation faces challenges relying solely on company awareness and
commitment, varying across policies.