Pengaruh Kecerdasan Emosional dan Bias Perilaku terhadap Pengambilan Keputusan Investasi pada Gen-Z di Kota Banda Aceh

Azrifa Yazma, Fathurrahman Anwar

Abstract

This study aims to examine the effect of emotional intelligence and behavioral bias on investment decision making on gen-z in the city of Banda Aceh. Data collection in this study was obtained through a google form questionnaire as a data collection instrument for 190 respondents. The sampling technique used in this study is non-probability sampling with the type used purposive sampling. Based on the results of the analysis, it shows that emotional intelligence has a significant effect on investment decision making on gen-z in the city of Banda Aceh and behavioral biases (Overconfidence Bias, Herding Bias, Representative Bias, and Availability Bias) have a significant effect on investment decision making on gen-z in the city of Banda Aceh.

Keywords: Investment Decision Making; Emotional Intelligence; Overconfidence Bias; Herding Bias; Representative Bias; and Availability Bias


 Full Text:

PDF

References

Muttath, B., & Menachery, A. (2018). Impact Of Emotional Intelligence On Investment Decisions. Journal Of Management Research And Analysis, 5(1), 255-260.

Pirayesh, R. (2014). A Study On The Effect Of Emotional Intelligence On Retail Investors’ Behavior. Management Science Letters, 4(1), 43-48.

Pradhana, R. W. (2018). Pengaruh Financial Literacy, Cognitive Bias, Dan Emotional Bias Terhadap Keputusan Investasi (Studi Pada Investor Galeri Investasi Universitas Negeri Surabaya). Jurnal Ilmu Manajemen (Jim), 6(3), 108-117.

Sabilla, B. V., & Pertiwi, T. K. (2021). Pengaruh Bias Perilaku Terhadap Pengambilan Keputusan Investasi Saham Para Investor Pemula Di Kota Sidoarjo. Jurnal E-Bis, 5(2), 353-364.

Tandelilin, E. (2014) Analisis Investasi Dan Manajemen Portofolio. Yogyakarta: Bpfe.

Willyanto, J., & Wijaya, Gv (2021). Pengaruh Bias Terhadap Keputusan Investasi Saham Pada Investor Muda Di Surabaya (Disertasi Doktor, Universitas Kristen Petra).

Zahera, S. A., & Bansal, R. (2018). Do Investors Exhibit Behavioral Biases In Investment Decision Making? A Systematic Review. Qualitative Research In Financial Markets, 10(2), 210-251.

DOI: https://doi.org/10.24815/manis.v2i2.41864 DOI (PDF): https://doi.org/10.24815/manis.v2i2.41864.g22746

Refbacks

  • There are currently no refbacks.
Copyright (c) 2025 Manajemen Inovasi Bisnis dan Strategi Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.