The analysis of best-seller fantasy novel covers in 2019 through multimodal lens
Abstract
The purpose of this research was to analyze ten covers of 2019 best-seller fantasy novels through multimodal. The research method used was qualitative research. The objects in this research were ten book covers of 2019 best-seller fantasy novels. The instruments used were documentation that aimed at obtaining data, including relevant books, study, activity reporting, relevant research data. Content analysis was used to obtain the data. This study used five phased cycles in analyzing the data; compiling, disassembling, reassembling, interpreting, and concluding. The result of analyzing the novels is emphasized in two focuses, including representation and interactive function. Several novels have a narrative aspect, while others contain conceptual interpretation, which is part of a representative function. It was very challenging to interpret some implicit meaning of the symbols in some of the novels as it requires mythical knowledge. Therefore, it is expected that understanding the implicit meaning comprehensively will make readers easier to understand the story outline of the novel.
Keywords
Full Text:
PDFReferences
Adham, S. A. (2012). A semiotic analysis of the iconic representation of women in the Middle Eastern media. Birmingham: University of Birmingham.
Ananda, R., Fitriani, S. S., Samad, I. A., & Patak, A. A. (2019). Cigarette advertisements: A systemic functional grammar and multimodal analysis. Indonesian Journal of Applied Linguistics, 8(3), 616-626. DOI: 10.17509/ijal.v8i3.15261
Barrett, P. (2018). Book marketing 101: Ten things not to do to your book cover. Retrieved April 2018, from https://www.amarketingexpert.com/10-book-cover-rules/
Corbin, J., & Strauss, A. (1997). Basics of qualitative research. Procedures, technics, and theory. Surabaya: Offset Science Development.
de Saussure, F. (1959). Course in general linguistics. (W. Baskin, Trans., P. Meisel, & H. Saussy, Eds.) New York: Columbia University Press. (Original work published 1916)
Grant, K. (2016). Denotation, connotation, and myth. Retrieved May 28, 2020, from http://visual-memory.co.uk/Daniel/Documents/S4B/sem06.html?LMCL=HPe9mi
Cobley, P. (2001). The Routledge companion to semiotics and linguistics. London: Routledge.
Drew, N., & Sternberger, P. (2005). By its cover: modern American book cover design. New York: Princeton Architectural Press. Retrieved from Ebrary: http://www.ebrary.com
Eco, U. (1979). A theory of semiotics. Bloomington: Indiana University Press.
Encyclopedia. 2020. Evolution of fairy tales. Retrieved December 15, 2020 from https://www.encyclopedia.com/children/academic-and-educational-journals/evolution-fairy-tales
Flick, U. (2013). The SAGE handbook of qualitative data analysis. Los Angeles: SAGE.
Gallagher, D. P. (2015). The look of fiction: A visual analysis of the front covers of The New York Times fiction best-sellers (Unpublished master’s thesis). Rochester Institute of Technology, New York.
Herrmann, S. (2018). A cultural and semiotic analysis of Pepsi and Coca-Cola advertising strategies (Unpublished undergraduate dissertation). Liberty University, Lynchburg.
Kress, G., & van Leeuwen, T. (2006). Reading images: The grammar of visual design. London: Routledge.
Lee, J. W. (2017). Semiotics and sport communication research: Theoretical and methodological consideration. Communication and Sport, 5(3), 374-395. DOI: https://doi.org/10.1177/2167479515610764
Luo, A. (2020). What is content analysis and how can you use it in your research? Retrieved October 10, 2020, from https://www.scribbr.com/methodology/content-analysis/
Ly, T. H., & Jung, C. K. (2015). Multimodal discourse: A visual design analysis of two advertising images. International Journal of Contents, 11(2), 50-56.
Nöth, W. (1990). Handbook of semiotics. Bloomington: Indiana University Press.
Sonzogni, M. (2011). Re-covered rose: A case study in book cover design as intersemiotic translation. Amsterdam: John Benjamins.
Suhaimi, M. S., Hashim, M. F., & Sha’ri, S. N. (2019). Visual illustration and photography on Islamic book cover designs: A semiotic analysis. International Journal of Heritage, Art, and Multimedia, 2(5), 34-41. DOI:10.35631/ijham.25003
Yin, R. K. (2011). Qualitative research from start to finish. New York: Guilford.
Yuliang, C. (2010). A semiotic analysis of female images in Chinese women’s magazines. Social Sciences in China, 31(2), 179-193. DOI: 10.1080/02529201003794957
Zimmerman, J. (2010). Silence: Everyday living and praying. Chicago: Liturgy Training Publications.
DOI: https://doi.org/10.24815/eej.v12i1.19140
Article Metrics
Abstract view : 16 timesPDF - 10 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 4.0 International License.
P-ISSN: 2085-3750
E-ISSN: 3025-9789
This work is licensed under a Creative Commons Attribution 4.0 International License.