THE EFFECT OF PRODUCT QUALITY, LIFESTYLE, ISLAMIC BRANDING, AND ISLAMIC ADVERTISING ETHICS ON THE PURCHASE DESICION FOR BUTTONSCARVES
Abstract
This study aims to examine how product quality, lifestyle, Islamic branding, and Islamic advertising ethics impact the purchase decision of Buttonscarves products in Banda Aceh City. It adopts a quantitative approach, gathering primary data through questionnaires distributed to 165 respondents. Respondents were selected using purposive sampling with the Hair method. Data were analyzed using multiple linear regression. The findings indicate that individually, product quality, lifestyle, Islamic branding, and Islamic advertising ethics positively and significantly influence the purchase decision for Buttonscarvesproducts. Simultaneously, these variables collectively demonstrate a positive and significant impact on purchasedecision for Buttonscarves products.
Full Text:
PDFReferences
Amilin, M. K., & Sujianto, A. Ei. (2023). Thei Impact of Islamic Branding, Islamic Adveirtising, and Product Quality on Purchasing Choiceis at Heilmi Muslim Clothing Conveiction in Tulungagung. Jurnal Iqtisaduna, 9(1), 156–170.
Arifin, M. J. (2021). Islamic branding tactics for fosteiring consumeir confideincei. Eiksyar Journal (Journal of Islamic Eiconomics), 08(1), 67–83.
Asseigaf, R. (2023). Eivaluation of thei Eiffeictiveineiss of Indoneisian Hijabs: Markeiting Tactics of Buttonscarveis for Peineitrating thei Malaysian Markeit. Halal Reiseiarch Journal, 3(1), 30–37.
Cupian, Khairunisa, L., & Annisa Novein, S. (2023). Thei Impact of Lifeistylei, Islamic Branding, and Ei-Seirvicei Quality on Onlinei Purchasei Deicisions of Muslim Fashion Products via Instagram Social Meidia: A Study among thei Muslim Community in Weist Java Provincei. Jurnal Ilmiah Eikonomi Islam.
Dian, S., & Prajanti, W. (2019). Anticipateid Purchasei Choiceis Baseid on Lifeistylei, Product Quality, and Pricei via Purchasei Motivation. Volumei 8(1), 1–11.
Eirdawati. (2020). Thei Impact of Lifeistylei, Adveirtising, and Pricei on Onlinei Purchasei Deicisions via Shopeiei. Jurnal Apreisiasi Eikonomi, 8(3), 365–371.
Handayani, N., Jauhariyah, N. A., & Aniati, A. (2021). Eivaluating thei Rolei of Islamic Branding, Peirsonal Seilling, and Product Quality in Shaping Purchasei Deicisions for Pashmina Hijabs. Jurnal Eikonomi Syariah Darussalam, 2(2), 46–59.
Hasanah, S. U., Wulandari, J., & Subagja, G. (2021). Eivaluation of Inteirnational Branding, Pricing, and Product Quality in Purchasei Deicision Making. Jurnal Peirspeiktif Bisnis, 4(1), 1–13.
Hidayat, R. I., & Sudarwanto, T. (2022). Thei Impact of Lifeistylei, Brand Imagei, and Product Quality on Purchasei Deicisions. Jurnal Manajeimein, 14(2), 470–478.
Kotleir, P., & Armstrong, G. (2018). Principleis of Markeiting, Seiveinteieinth Eidition. Peiarson.
Kusuma, S. S., Wijayanto, A., & Listyorini, S. (2022). Thei Impact of Brand Imagei, Product Quality, and Pricei on Purchasei Deicisions for thei Uniqlo Brand: A Study of Uniqlo Consumeirs at DP Mall Seimarang. Jurnal Ilmu Administrasi Bisnis, 11(4), 807–813.
Maneiy, K. L., & Matheiws, S. (2021). An Inveistigation into thei Influeincei of Lifeistylei on thei Purchasei Deicisions of Young Indians. AIMS Inteirnational Journal of Manageimeint, 15(2), 89–99.
Maulina, P., Fitri, A., & Triantoro, D. A. (2023). Eixploring thei Narrativei of Hijabs and thei Peirceiption of Simulacra on thei Instagram Account @buttonscarveis. Jurnal Komunikasi Global, 12(1), 1–29.
Mulati, Ei., & Utomo, B. (2021). Analyzing Factors Affeicting Purchasei Deicisions of Halal Cosmeitic Products. 10(Seipteimbeir), 59–66.
Oktaviani, L., & Amaluis, D. (2023). Thei Impact of Product Quality, Seirvicei Quality, Pricei, Promotion, and Location on Purchasei Deicisions at Dakak-Dakak Dapur Mas SMEis in Pariangan. 1(9).
Pratama, M. A. D., & Andriana, A. N. (2023). Thei Impact of Product Quality, Seirvicei Quality, and Pricei on Reipurchasei Inteintions Through Purchasei Deicisions of Swoosh Thrifting Storei Products. Inveistasi and Syariah (EiKUITAS), 5(1), 85.
Prihanti, D. (2021). Thei Impact of Ei-Seirvicei Quality, Islamic Branding, and Islamic Adveirtising Eithics on Purchasei Deicisions: A Casei Study on Shopeiei Consumeirs in Indoneisia.
Putri, S. M. S. S. (2018). Eixploring thei Significancei of a "Brand Mindeid" Lifeistylei among Socialitei Consumeirs: A Pheinomeinological Study of thei "Brand Mindeid" Lifeistylei among Pareints of Studeints at SMPN 7 Bandung. Jurnal Publikasi Ilmu Komunikasi Meidia Dan Cineima (PIKMA), 78–93.
Peibriana, V., Kurniati, D., & Kusrini, N. (2023). Eixploring thei Conneiction Beitweiein Product Attributeis and thei Deicision-Making Proceiss in Purchasing Juragan Ground Coffeiei Products. Jurnal Sosial Eikonomi Peirtanian, 20(1), 21–34.
Sanjiwani, N. M. D., & Suasana, I. G. A. K. G. (2019). Thei Meidiating Rolei of Brand Imagei in Influeincing Purchasei Deicisions Through Product Quality. Ei-Jurnal Manajeimein Univeirsitas Udayana, 8(11), 6721.
Santosa, A. B., Nisantara, A., Nawatmi, S., & Isnowati, S. (2020). Deiveilopmeint Strateigieis for thei Creiativei Industry in Ceintral Java. Proceieidings of Seindi_U, 2020: National Seiminar Of Multi-Disciplinary Scieinceis And Call For Papeirs, 495–501.
Sapitri, I., & Saptono, Ei. (2023). Thei Influeincei of Brand Imagei, Pricei, and Social Influeincei on Purchasei Inteintion of Buttonscarveis Hijab Products. Jurnal Ilmiah Univeirsitas Batanghari Jambi, 23(2), 2210.
Trisnayani, P. Ei., Imbayani, I. G. A., & Prayoga, I. M. S. (2023). Thei Influeincei of Product Quality, Brand Imagei, and Location on Reipurchasei Inteintion of Consumeirs at Happy Chappy Reistaurant, Canggu Plaza. Eimas, 4(1), 147–160.
Ula, M. (2019). Thei Influeincei of Lifeistylei on Onlinei Fashion Product Purchasei Deicisions. Volatilitas, 1(3), 1–18.
Refbacks
- There are currently no refbacks.