The Effect of Product Innovation and Entrepreneurial Orientation on the Competitive Advantage of Halal Culinary MSMEs in Banda Aceh City. Every company, including MSMEs, must have an entrepreneurial orientation toward creating innovative products with high selling power to correctly and effectively create competitive advantages. This study aims to determine the partial and simultaneous effects of product innovation and entrepreneurial orientation on the competitive advantage of halal MSMEs in Banda Aceh City. This quantitative study involved distributing questionnaires to 104 respondents. The results showed that the variables of product innovation and entrepreneurial orientation had a significant, simultaneous effect on the competitive advantage of halal MSMEs in Banda Aceh City. These results prove that product innovation and entrepreneurial orientation play an important role in influencing the competitive advantage of halal MSMEs, especially from an Islamic economic perspective.