Email this article Savoring Sundanese food: A discourse analysis of Instagram’s powerful promotion of Bandung’s culture and culinary
Abstract
Department of Culture and Tourism in Bandung harnesses the power of its official Instagram account, @disbudpar.bdg, to promote the city’s diverse tourist attractions and cultural richness. This study conducts an in-depth analysis of the various topics presented on the account that showcase the multifaceted nature of Sundanese culinary traditions. The researchers collected culinary information from 642 posts on Instagram feeds, resulting in 118 data points considering various cuisines, both traditional and modern. The focus of this study is on 86 data points related to traditional meals and beverages in 2022. Employing van Dijk’s Critical Discourse Analysis within the micro-structure theory, the descriptive qualitative method was used for the analysis. The findings reveal four distinct classifications of topics related to culinary diversity. They are the diversity of traditional Sundanese meals (66 data), the diversity of traditional Sundanese beverages (2 data), restaurants offering traditional foods and beverages (16 data), and ingredients for traditional pastries (2 data). Additionally, the analysis uncovers the use of interrogative sentences, declarative sentences, and lexical choices that effectively support and describe the promotion of culinary diversity as a prominent tourist attraction in Bandung. Interrogative sentences engaged followers, declarative sentences provided factual insights, and diverse lexical choices enticed readers to appreciate Bandung’s culinary offerings.
Keywords
Full Text:
PDFReferences
Aisyiyah, S. (2023). Representational and ideational meanings of images and texts of tourism promotion on Instagram. Journal of English in Academic and Professional Communication, 9(1), 37-52. https://doi.org/10.25047/jeapco.v9i1.3758
Aldianto, L., Novani, S., Anggadwita, G., Budi, A. A., & Wirawan, C. (2020). Soft system methodology approach: Tourism conceptual model as the identity of Bandung, Indonesia. Business: Theory and Practice, 21(1), 282-292. https://doi.org/10.3846/BTP.2020.11038
Alek. (2023). Discourse analysis for language education. Publica Indonesia Utama.
Amalia, R. M. (2016, March 8-10). Ethnolinguistic study on culinary trademark in West Java, Indonesia [Paper presentation]. Global Conference on Social Science (GCSS), Bangkok, Thailand.
Amalia, R. M. (2021). Cultural and tourism diversity on Instagram account of Bandung Cultural and Tourism Board: A discourse analysis approach. Proceedings of National Conference on Applied Business, Education and Technology (NCABET), 1(1), 690-703. https://doi.org/10.46306/ncabet.v1i1.56
Amalia, R. M., Sidik, I. I., & Darmayanti, N. (2020). Preservation of Sundanese ethnic culture by the young generation in the era of globalization. International Journal of Psychosocial Rehabilitation, 24(6), 14406-14412. https://www.psychosocial.com/article/PR261382/30917/
Bachtiar, H. (1976). Masalah integrasi nasional di Indonesia [The problem of national integration in Indonesia]. LP3ES
Björk, P. & Kauppinen-Räisänen, H. (2016) Local food: A source for destination attraction. International Journal of Contemporary Hospitality Management, 28(1), 177-194.
doi:10.1108/IJCHM-05-2014-0214.
Civitello, L. (2008). Cuisine and culture: A history of food and people. John Wiley & Sons, Inc.
Contois, E. J. H., & Kish, Z. (Eds.). (2022). Food Instagram: Identity, influence, and negotiation. Oxford University Press.
Creswell, J. W. (2012). Educational research: Planning, conducting, and evaluating quantitative and qualitative research. Pearson.
Eriyanto. (2001). Analisis wacana: Pengantar analisis teks media [Discourse analysis: An introduction to media text analysis]. LKiS Yogyakarta.
Fatanti, M. N., & Suyadnya, I. W. (2015). Beyond user gaze: How Instagram creates tourism destination brand? Procedia - Social and Behavioral Sciences, 211, 1089-1095. https://doi.org/10.1016/j.sbspro.2015.11.145
Galla, A. (2001). Guidebook for the participation of young people in heritage conservation. Hall and Jones Advertising.
García Díaz, F. (2015). Verbs of ‘preparing something for eating by heating it in a particular way’: A lexicological analysis [Bachelor’s Thesis, Universidad de La Laguna].
Gelati, N., & Verplancke, J. (2022). The effect of influencer marketing on the buying behavior of young consumers: A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries [Bachelor’s Thesis, Linköping University]
Hadiati, D. N. (2016). Bentuk, makna, dan fungsi upacara ritual daur hidup manusia pada masyarakat Sunda [Form, meaning and function of human life cycle ritual ceremonies in Sundanese society] [Bachelor’s Thesis, Universitas Airlangga].
Hart, C. (2016). The visual basis of linguistic meaning and its implications for critical discourse studies. Discourse & Society, 27(3), 335-350.
Ifversen, J. (2003). Text, discourse, concept: Approaches to textual analysis. Kontur, 7, 60-69.
Iskandar, B. S., Iskandar, J., Mulyanto, D., & Aliifah, F. (2023). Local knowledge of the Sundanese community on traditional foods to enhance the family's food security. Etnosia: Jurnal Etnografi Indonesia, 8(1), 76-89.
Isti’anah, A. (2020). Indonesian tourism discourse on www.Indonesia.travel: Mood analysis. Langkawi: Journal of The Association for Arabic and English, 6(2), 114-129. http://dx.doi.org/10.31332/lkw.v0i0.1850
Koentjaraningrat. (2002). Pengantar ilmu antropologi [Introduction to anthropology]. PT. Rineka Cipta.
Loda, M. D. (2011). Comparing websites: An experiment in online tourism marketing. International Journal of Business and Social Science, 2, 70-78.
Min, H-J., & Park, J. C. (2007). Analysis of indirect uses of interrogative sentences carrying anger. Proceedings of the 21st Pacific Asia Conference on Language, Information and Computation (pp. 311-320). The Korean Society for Language and Information (KSLI).
Mocini R. (2005). The verbal discourse of tourist brochures. Annals, 5, 153-162.
O’Brien, J. (Ed.). (2022). The production of reality: Essays and readings on social interaction (7th Ed.). Sage.
Pragowo, E. L. (2024, January 14). Bajigur: The warming beverage of the Sundanese people. Java Private Tour. https://javaprivatetour.com/bajigur-the-warming-beverage-of-the-sundanese-people
Reddy, G., & van Dam, R. M. (2020). Food, culture, and identity in multicultural societies: Insights from Singapore. Appetite, 149, 104633. https://doi.org/10.1016/j.appet.2020.104633
Rahmasari, S., & Lauwren, S. (2020). Modality analysis on the official website of Indonesian tourism. Language Circle: Journal of Language and Literature, 15(1), 112-119. https://doi.org/10.15294/lc.v15i1.24453
Richards, J. C., & Schmidt, R. (2002). Longman dictionary of language teaching and applied linguistics. Pearson Education.
Salim, M. A., Ibrahim, N, A., & Hassan, H. (2012). Language for tourism: A review of literature. Procedia - Social and Behavioral Sciences, 66, 136-143.
Salim, M. A. M., & Som, A. P. M. (2018). Shaping tourist destinations through language and visual elements on tourism websites: A tourism discourse perspective. International Journal of Engineering and Technology, 7(4.34), 364-369. https://doi.org/10.14419/ijet.v7i4.34.26874
Samad, Y., Salim, M. A., & Akib, H. (2018). The functions of language in realizing the Indonesian culinary on the official tourism website of Indonesia: A tourism discourse perspective. IOSR Journal of Humanities and Social Science, 23(10), 7-15.
Sandfreni, S., & Adikara, F. (2020). The implementation of Soft System Methodology (SSM) for systems development in organizations (Study case: The development of tourism information system in Palembang City). In D. Napitupulu, D. Abdullah, & T. Sutabri (Eds.), Proceedings of the First International Conference of Science, Engineering and Technology (ICSET 2019). European Alliance for Innovation. http://dx.doi.org/10.4108/eai.23-11-2019.2301495
Schroeder, J. E. (2013), Snapshot aesthetics and the strategic imagination. InVisible Culture: An Electronic Journal of Visual Culture, 18. https://melbournecameraclub.org.au/wp-content/uploads/2021/09/Snapshot_Aesthetics_and_the_Strategic_Im.pdf
Söderström, A. (2022). Attracting tourists with the use of local food: Using a multiple case study to investigate the role of local food in the marketing of tourist destinations in the UK [Master’s Thesis, Uppsala Universitet].
Stalmirska, A.M. (2020) Cultural globalisation and food in urban destination marketing. Tourism Geographies, 25(1), 1-19. doi:10.1080/14616688.2020.1857429
Stone, M. J., Migacz, S. & Wolf, E. (2019) Beyond the journey: The lasting impact of culinary tourism activities. Current Issues in Tourism, 22(2), 147-152. https://doi.org/10.1080/13683500.2018.1427705.
van Dijk, T. (1987). News analysis: Case studies of international and national news in the press. L. Erlbaum.
van Dijk, T. (2019). Macrostructures: An interdisciplinary study of global structures in discourse, interaction, and cognition. Routledge.
Wæraas, A. (2022). Thematic analysis: Making values emerge from texts. In G. Espedal, B. J. Løvaas, S. Sirris & A. Wæraas (Eds.), Researching values: Methodological approaches for understanding values work in organisations and leadership (pp. 153-170). Palgrave Macmillan.
Zaim, I. A., Koesoemadinata, M. I. P., & Sari, S. A. (2022). Sundanese culture representation in tourism marketing: A visual content and semiotic analysis of website pictorial element. The Asian Journal of Technology Management, 15(3), 224-234.
DOI: https://doi.org/10.24815/siele.v11i1.29716
Article Metrics
Abstract view : 0 timesPDF - 0 times
Refbacks
- There are currently no refbacks.
Print ISSN: 2355-2794, Online ISSN: 2461-0275
This work is licensed under a Creative Commons Attribution 4.0 International License.