Pengaruh Perceived Usefulness dan Perceived Ease Of Use terhadap Repurchase Intention pada Pengguna Aplikasi Traveloka
Abstract
This study aims to determine the effect of Perceived Usefulness and Perceived Ease of use on Repurchase Intention through Trust and User Satisfaction for Traveloka user in Banda Aceh City. Data were collected through a survey of 210 respondents as sample to represents the research population and used a questionnaire as the data collection instrument. The sample technique used is non-probability sampling with purposive sampling technique. Statistical product and service solutions (SPSS) are used as an analytical method to determine the effect of the variables involved. The results of the study show that Perceived Usefulness and Perceived Ease of use have a positive effect on User Satisfaction and Trust. Perceived usefulness and Perceived ease of use have a positive effect on Repurchase Intention. Trust and User Satisfaction has a positive influence on Repurchase Intention. Perceived Usefulness and Perceived Ease of use have a positive effect on Repurchase Intention when mediated by User Satisfaction and Trust.
Keyword: Perceived Usefulness, Perceived Ease of Use, User Satisfaction, Trust, Repurchase Intention
Full Text:
PDFReferences
Aaker, A. David. 2008. Manajemen Ekuitas Merek. Jakarta: Penerbit Mitra Utama.
Adams, D. A., Nelson, R. R., & Todd, P. A., “Perceived usefulness, perceived ease of use, and usage of information of technology: A Replication, MIS Quarterly, 16(2), 227-247, 1992.
Andreani, Fransisca, Tan Lucy Taniaji and Ruth Natalia Made Puspitasari. 2012. The Impact of Brand Image, Customer Loyalty with User satisfaction as A Mediator in McDonald’s. Journal of Management and Entrepreneurship, Vol.14, No. 1. Fakultas Ekonomi dan Bisnis, Universitas Kristen Petra.
Andryanto, R. (2016). Pengaruh Kepercayaan, Persepsi Manfaat, Dan Persepsi Kemudahan Penggunaan Terhadap Minat Beli Di Toko Online (Studi Empiris Yang Dilakukan Pada Olx. Co. Id Di Yogyakarta). Fakultas Ekonomi Universitas Negeri Yogyakarta.
Ardhanari, M. (2008). Customer Satisfaction Pengaruhnya terhadap Brand Preference dan Repurchase Intention Private Brand. Jurnal Riset Ekonomi dan Bisnis, 58-69
Atulkar, S. (2020). Trust and Loyalty in Mall Shoppers. Marketing Intelligence & Planning, Vol. 38, No. 5.
Ballester, E. D. (2005). Does Brand Trust Matter to Brand Equity? The Journal of Product and Brand Management, Vol. 14, No. 3.
Becerra, E. P. & Badrinarayanan, V. (2013). The Influence of Trust and Brand Identification on Brand Evangelism. Journal of Product & Brand Management, Vol. 22, No. 5.
Chao, C. H. (2017). The Impacts of Brand Eperiences on Brand Loyalty: Mediators of Brand Love and Trust. Management Decision, Vol. 55, No. 5,
Chaudhuri, A. and Holbrook, M.B. 2001. The Chain of Effects From Brand Trust & Brand Affect To Brand Performance: The Role of Brand Loyalty. Journal of Marketing 65: 81-93
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 319–340
Dewi, A. S. (2021). Pengaruh Perceived Value, Brand Experience, dan Brand Trust Terhadap Brand Loyalty (Studi pada Pengguna Spotify Premium). Jurnal Ilmiah Mahasiswa FEB, 9(2).
Diansari, S dan Halimatussakdiah. (2021). Pengaruh Ease Of Use Dan Trust Terhadap Repurchase Intention Yang Dimediasi Oleh E-Satisfaction Pada Pengguna Aplikasi Belanja Online Shopee Di Aceh. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol. 6, No. 4
Kotler dan Keller. 2009. Manajemen Pemasaran. Jakarta: Penerbit Erlangga.
Kotler dan Waldemar. 2006. B2B Brand Management. Jakarta: PT. Bhuana Ilmu Populer,
Kotler, P. dan Amstrong, G. (2014). Principles of Marketing, Fourteenth Edition. New Jersey: Pearson Education, Inc.
Kotler, P & Keller, K. (2016). Marketing Managemen, 15th Edition. Pearson Education,Inc.
Lau G.T and S.H. Lee, 1999. Consumer Trust in a Brand and the Link to Brand Loyalty. Journal of Market Focused Management. Vol 31, pp 341 – 370.
Lee, H. M., Lee, C. C., & Wu, C. C. 2009. Brand Image Strategy Affects Brand Equity After M&A. European Journal of Marketing, 45(7/8), 1091-1111.
Mitchell, V. W. (1992). Understanding Consumers’ Behaviour: Can Perceived Risk Theory Help? Management Decision, Vol. 30, No. 3.
Puspitasari, I., & Briliana, V. (2017). Pengaruh Perceived Ease-of-Use, Perceived Usefulness, Trust dan Perceived Enjoyment Terhadap Repurchase Intention (Studi Kasus Pada Website Zalora Indonesia). Jurnal Bisnis Dan Akuntansi, 19(2), 171-182.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.
Sugiyono. 2004. Metode Penelitian Bisnis. Bandung: CV. Alfabeta
Wen, J. C. (2020). Eperiential marketing, brand image and brand loyalty: a case study of Starbucks. British Food Journal.
Yahya. (2019). Experiential Marketing, Brand Trust dan Pengaruhnya Terhadap Loyalitas Konsumen Dengan Kepuasan Sebagai Variabel Intervening. Majalah Ekonomi _ ISSN No. 1411-9501 _Vol. XXIV No. 1_Juli 2019.
Refbacks
- There are currently no refbacks.

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.